PureLily is a company that creates organic and durable clothing. We use natural products such as hemp, linen, and organic cotton to create the brand.
The PureLily brand has a muted earthy color palette to help represent the earth and natural products. I paired a serif for the main portion of the logo with a all caps sans serif for the smaller title.
Packaging
For the company packaging, we have a natural raw look by using Kraft paper for the handle shopping bags and mailers. They are double layered to sustain multiple products from the stores or mailed.
Advertisements
Below are some banners that can be placed as cover photos for social media accounts. Having different backgrounds allow us to show the different qualities of the brand.
The main marketing campaign for PureLily was the next gen campaign for the children and teen clothing. The idea behind next gen was that our products are durable enough to last through generations. Whether that means to be handed down to others once they are too small for them or for the donations that are being used to help the environment. Along with this campaign for the children and teen clothing options, PureLily allows customers to send in products that have been outgrown to receive a discounts and rewards on future purchases. This allows us to recycle the product to be donated or crafted into a new product if unable to be donated. Encouraging reusing and recycle is a concept we stand for and want to bring other companies to adapt to the same concept.
UX/UI Design
For the website pages we have a professional set up for a shopping website. The goal is to have good navigation and able to explain how our products are different. One aspect that is essential for the website page is to include show models wearing the products in natural environments. We want to make sure customers can see themselves wearing the clothing in their everyday lives. The pages match the muted earth tone palette that help make the page look welcoming and relaxing.
